A post announcing Sprout's integration with Threads and its scheduling and publishing features.

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Target also uses Threads for platform-specific content that supports their brand story. Take a look at this pinned carousel post showcasing Target photos from 1962:

A pinned Threads post from Target featuring two vintage photographs from 1962: one showing a classic Target store exterior with cars and a shopper and another displaying rows of milk cartons.

Figma is an excellent model for both B2C and B2B brands. The collaborative interface design platform uses Threads to share conference promotions, mini tutorials for product updates and timely memes. In the hungary b2b leads post below, they share an eclipse-themed post in honor of the April 2024 solar event and Figma’s eclipse functionality:

A Threads post from Figma in honor of the 2024 solar eclipse. The video showcases a Figma tool interface themed as a video game level.

Looking for a social media software to help manage your Threads strategy? Sprout has a Threads integration that enables you to schedule, publish and manage posts (text, image, carousel and video) and view metrics alongside the rest of your social content in our platform.


Instagram Threads vs. X
As text-based platforms, Threads and X (formerly known as Twitter) offer similar capabilities. Rather than comparing the two to determine which is better than the other, you need to understand the key differences between the two to help solidify the best strategy for your specific brand. And if your audience is present on both, you’ll need to keep the differences in mind so you can plan your content accordingly.