The current state of influencer rates

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Before we dig into the tactical elements of germany b2b leads influencer negotiations, let’s review industry compensation standards. According to The 2024 Influencer Marketing Report, almost half of all influencers charge between $250-$1,000 per post.

A majority (71%) offer discounts when partnering with brands on multiple posts, while another 25% would consider it in the future—suggesting that long-term relationships are as valuable to influencers as they are to brands.

A bar graph that demonstrates most influencer posts cost $251-$1,000
Even though there are industry averages, it isn’t really possible to standardize rates because of the many elements that impact influencer compensation. As Doe explained, “I’ve seen influencers charge up to $3,500 for a post. It depends on many different factors. For example, influencers who create video content typically have higher fees than those who create text posts.”

Doe also pointed out the different common types of compensation:

Flat rate: An influencer charges a flat rate that includes the creation of a one-off post (example: $1,000).
Flat rate plus commission: An influencer charges a portion of their total compensation as a flat rate and the rest as commission from direct sales (example: $850 + 15%).