10 M framework for evaluating startups
The 10 'M' Framework represents a fundamental tool for analyzing startups. Each 'M' addresses an important aspect in the investment process. These are: Mindset , Market , Multiplier , Metrics , Personal Brand , Mastery , Methodologies , Momentum , Business Model and Motivation . Each of these elements contributes to making better and clearer decisions when investing.
The Mindset refers to the entrepreneur's perspective and ability to adapt to different scenarios. The Market encompasses the understanding of the possibilities and demands of the sector. The Multiplier measures the startup's potential for expansion. Metrics are necessary to evaluate the performance and success achieved. The Personal Brand is essential to attract the attention of potential investors.
Mastery relates to experience in the sector, while Methodologies are italy whatsapp code the methods used for evaluation. Momentum involves taking advantage of the opportune moment to make investments. Finally, the Business Model and Motivation are essential to understand the viability and commitment behind the startup .
Mindset: The Basis of a Good Investment
The right mindset is essential on the investment journey. This attitude helps angel investors analyze opportunities more clearly. An optimistic and receptive outlook supports the informed decision-making process. It also boosts the ability to bounce back from adversities that may appear along the way.
Market: Identifying opportunities
Spotting opportunities in the market is essential for angel investors. During 2023, Latin American startups raised $3 billion , a figure lower than in 2019, according to startupeable.com . Analyzing market trends and needs helps to make more successful investments. Angels must be alert to changes in the environment to identify areas for expansion. This attention not only enriches investment decisions, but also fosters the growth of the entrepreneurial ecosystem.