Email marketing is a tool that can be a great ally for businesses . This digital marketing strategy allows you to establish direct communication, without intermediaries, with the audience you want to reach. Therefore, it presents differentiated results.
Furthermore, it is a versatile resource that offers results in the long term. Therefore, it is possible to incorporate it into your customized strategy and maximize the performance of your communication.
Next, see everything about email marketing and expand your knowledge on the subject!
What is email marketing?
Do you know when you access your personal email cpa email list and come across messages sent by different people or companies? Talking about a new home appliance or electronics launch?
Well, this is email marketing: an email whose content is specially prepared to capture the attention of its recipient.
In more technical terms, it is a strategy that involves sending electronic messages to a group of contacts , known as a mailing list . The messages are commercial, but they are not solely aimed at sales. This makes it possible to strengthen communication and create a contact channel.
How important is this strategy?
Some professionals believe that “email marketing is dead.” This is not true. In times of social media and information overload, email serves as a way to connect with the public . It allows direct contact, with the company being present in the public’s inbox and notifications. So, it is clear that this is a very important resource.
Furthermore, it is part of a successful digital marketing strategy. It is the best alternative for creating and maintaining a nurturing flow of captured leads. This way, it is possible to feed the stages of the sales funnel and reach conversion more easily.
It is also a tool that is part of the lives of internet users. Not everyone uses social networks, but email is already well-established.
By 2021, there are expected to be 4.2 billion email users — which will represent 91% of the 4.6 billion global internet users .