LinkedIn is an environment that does not follow the traditional approach, relationship building and content production. Few people understand how the platform works.
Few people understand the importance of LinkedIn and how it actually works.
Maybe you are missing out on the opportunity to generate hundreds of business opportunities or even professional growth. The time is now!
LinkedIn has now become the largest business social network in the world. It now has over 700 million users, 44 million of which are in Brazil alone. During the pandemic, it was the social network that grew the most, with approximately 2 million posts per day.
In a single day, 3 million pieces of content are shared, which means that there are more people distributing than producing content. Furthermore, 80% of LinkedIn users are decision-makers, and consequently, they are those who hold leadership positions within their companies, such as coordinators, managers, directors, presidents and CEOs.
It is important to note that 93% of marketing professionals georgia whatsapp data prefer the platform to generate business. There is a science behind LinkedIn, and as a marketing scientist I have been able to experiment and design new strategies, committed to discovering tools that improve client performance, how to do it faster, cheaper and more efficiently, delivering the best results.
In this context, having knowledge about the platform's operating mechanics is the path to successful connections. This has been my subject of study for years, with the aim of discovering what actually works, not only considering the number of user connections on the network. And like any science based on research, it is necessary to ask yourself:
What are the best tools?
What are the best times?
What is the best type of publication?
How to approach a person?
How to make a Commercial Pitch on LinkedIn?
Based on these questions, what lessons are solidified?
Following this logic, the answer came through a vertical work on LinkedIn that is based on three pillars: building authority, prospecting and selling. Through this perspective of discourse, we can reflect:
1) What is important for building authority?
2) What content works best?
3) Text only? If so, what type of text (text with emoji, text with video, text with image)?
4) Just image? Image with text on the image itself?
5) Video only? Long video, short video, stories?
Scientific marketing studies have been able to provide an understanding of what can work within the platform to build authority. How to make a good connection? How to describe a good profile? How to do a complete review of more than 40 items? Among other frequently asked questions.
When we are building a profile, we not only design it visually, but we also absorb information into the subconscious, our brain. This makes people who access your profile feel a sense of authority and mastery over the area in which you are trying to stand out within the platform.
Once you have completed the foundations for building authority, you can move on to the next step: prospecting. How do you prospect someone on LinkedIn? How do you make an accurate, good connection with someone? Where do you look for people to connect with? Which groups should you join? What approach works best? What messages should you avoid using? What is the correct frequency? All of these questions, combined with conversation monitoring tools, can help you conduct successful prospecting.
Finally, there is the final step, the monetization of these Leads, the sale. How do you make the sales pitch? How do you automate the prospecting, relationship and sales process? Reflecting on these questions is part of a scientific process of creating and analyzing data, which emerged from a behavior of nonconformity and the search for different and more effective ways of making business happen.