The hotel sector has seen significant growth over the past two years, but to maintain this performance it is essential to stay up to date and prepare for the coming year. Here are the hotel trends for 2024.
Despite the current positive scenario, Claudio Cordeiro, director of hotel products at TOTVS, foresees some challenges for 2024.
The director cites a movement towards stagnation, which was already felt in the second half of 2023, encouraged by the end of the post-pandemic travel euphoria, rising airfares and a lack of investment in new hotel developments.
“With this outlook of obstacles, careful planning and attention by hoteliers in managing their business will be more important than ever,” Cordeiro said.
In this regard, the director of hotel products at TOTVS listed the trends that deserve special attention in 2024 to boost the sector. Read on to find out!
5 Trends for the Hotel Sector in 2024
In a dynamic sector like tourism, staying up to date is an uk whatsapp data essential step towards a competitive advantage. Knowing the hotel trends in 2024 is essential to face market demand assertively.
Cordeiro highlights some factors as fundamental to prosper in 2024, such as:
cost optimization;
revenue management;
investment in technology;
improves the guest experience.
In light of this, the director of hotel products at TOTVS highlighted some trends for 2024. Check out what they are below.
1. The role of Generative Artificial Intelligence
Generative Artificial Intelligence was in the spotlight of several sectors throughout 2023 and should continue to be so, making it one of the main milestones among hotel trends in 2024.
In the hospitality industry, AI makes it possible to anticipate guest needs and therefore offer a personalised experience to customers.
“We should increasingly see this technology incorporated into package customization, customer service through chatbots, ERP process improvement, etc.”, says Cordeiro.
Furthermore, TOTVS' hotel product director highlights the opportunity to leverage AI's data analysis capabilities to solve a common challenge in the hotel sector: pricing.
“AI platforms will be able to analyse a large amount of data and help managers make the best decision regarding their rates, taking into account variables such as demand, the quality of the service offered, competition and even online searches and reviews.”
2. The power of Digital Marketing
Another factor highlighted by Cordeiro among hotel trends in 2024 is digital marketing, which should consolidate itself as a great ally of the sector.
“As Brazil is the destination for many national and international tourists, the local hotel sector is naturally very competitive, which makes attracting and winning over guests an even more challenging and, at the same time, important task,” he argues.
In this context, social media, personalized content and even technologies such as augmented reality become powerful tools to create emotional connections with guests.
“Through different digital tools it is possible to automate marketing tasks, strategically manage the customer base through CRM and develop actions to attract customers to the business,” adds Cordeiro.
3. Active participation in ESG
ESG guidelines are no longer an option and have become a priority in several segments, and this is no different in the hotel sector. Sustainability and hotel governance , for example, are increasingly present in the market.
For the director of hotel products at TOTVS, the ESG fields of activity in the sector are diverse, such as:
reduction of waste production;
institution of recycling practices;
use of renewable energy sources;
take care of the physical and mental health of employees;
development of social projects in the local community.
“Technology can be a great ally in helping organizations implement these initiatives and identify and measure social and environmental impacts, making the entire process more optimized and efficient,” Cordeiro adds.
4. Pleasure trips
Another segment that grew in 2023 and that should stand out even more among hotel trends in 2024 is bleisure travel , trips that combine work and leisure.