Increasing results are a consequence of a greater purpose

[asikurrahmanshuvo]

According to data from a study by Boston Consulting Group (BCG) , companies that invest in diversity, particularly in leadership roles, also reported 19% more innovation revenue than companies with below-average leadership diversity, demonstrating the value of representativeness and diversity in leadership positions.

This scenario can cost crucial business and innovation opportunities to grow a business, as, according to HBR, a team with at least one member who shares a customer’s ethnicity is 152% more likely to understand their real needs.

Having a social purpose is also a strategic agenda for the growth of your business. By setting out to be a company that promotes diversity, equity and inclusion, it is necessary that you extend your actions to society, worry about reducing environmental impacts and actively support social causes.

At Rock Content, our concern for those around us is evident: we treat the uniqueness of each person with due fairness and respect, we listen carefully to all voices and we act to transform realities beyond our employees and consumers .

For us, social impact means generating employment opportunities jamaica consumer mobile number list for people who, due to their gender, race or socioeconomic status, find themselves in a vulnerable situation. This happens by promoting education, enabling inclusion in the market and ensuring equity in business.

There are several ways to contribute socially to building a brand committed to diversity, equity and inclusion. It is possible to issue less paper, encourage the use of public transport and even implement recycling in the company.

However, it is interesting to associate your product or service with this contribution, if possible. Donating products, offering social discounts to certain groups or even sharing the knowledge of your workforce can bring results not only in the development of a more sustainable society, but also in the company's income.

When a company's commitment is clear and shows its contribution to society, it is possible to generate value, whether for shareholders, employees or customers, and then create authentic and trusting relationships with all these audiences, and also gain new consumers.