Optimize Facebook Ads Creative Advantages Plus Creative Standards Enhancements 6

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If you need more control over your ad settings, Advantage+ creative is a better choice. This setting essentially optimizes all creative you upload, including images and videos. Optimization dominica b2b leads tools vary by ad format, but most ad types include one or more options that you can turn on or off as needed.

For example, enabling Advantage+ Creative for the video asset below enables standard enhancements, which allow Meta to adjust the aspect ratio or apply templates to improve the results. These changes may seem small, but they allow you to test optimizations without creating multiple iterations.

In the picture below, Advantage+ image materials can achieve four different optimizations. In addition to standard enhancements, this option allows the platform to adjust image brightness and contrast and create 3D animations. It also lets you add music from Meta's library of royalty-free sound effects. You can let Ads Manager automatically select audio, or you can select tracks manually.

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If you're promoting a product catalog, using the Advantage+ catalog is another great option for optimizing your creative. Enable this option at the campaign level to streamline the entire setup process, or enable Advantage+ catalog creative at the ad level to optimize creative and targeting for each user.