Behavior Analysis Platform Capabilities

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Analytics from Crazy Egg
A tool for analyzing clicks and scrolling. This is a convenient alternative for users from Russia.

Identifies interface blind spots, analyzes user movement on the site and helps improve content placement.

Peculiarities:

click map for activity assessment,
scroll map for engagement analysis,
easy setup and reporting.
Example: A click map shows that users often click on inactive text. You add a link there, and conversions increase.

Carrot quest and user behavior analysis
Carrot quest is a marketing and sales automation platform that helps companies collect data on user behavior, segment audiences, and build personalized communications.


Event tracking. Carrot quest records user actions on the site, such as visiting pages, clicking buttons, filling out forms and other events. This allows you to build detailed customer profiles and understand their interests.
User segmentation. The platform provides tools for dividing the audience into groups based on various parameters: demographics, behavior, traffic source, and others. This helps to set up targeted campaigns and increase their effectiveness.
Analytics. Carrot quest offers analytics on dialog tags, conversion funnels and other metrics, which allows you to evaluate the effectiveness of interaction with users and find growth points.
Examples of using Carrot quest to analyze user behavior
BotHelp automated responses to customer questions using behavior analysis . With the help of Carrot quest, the company implemented an AI bot that took on 40% of questions from the chat, replacing two operators .

To configure the bot, the following were monitored:

frequent user requests in the chat,
recurring questions,
types of appeals.
AI bot analyzes user behavior and provides answers to frequently asked questions
This is how users see the welcome bot on the BotHelp website
Based on the analysis of this data, the bot was trained to solve typical list of france cell phone number tasks. This allowed the company to reduce the workload of operators and increase the speed of request processing by 20%.

Umskul increased revenue by 50% thanks to personalized messages . Carrot quest helps the school get 50% of revenue from the site thanks to precise segmentation and personalized communications. Marketers track:

browsing course pages,
add to cart,
interaction time on the page.
Based on this data, trigger messages were created: reminders about abandoned carts or discount offers for those who took a long time to choose a course. This approach increased the conversion to purchase.

Abandoned Cart Reminder Pop-Up Example
Abandoned Cart Pop-up with Discount Promo Code
The conversion from lead to sale from this pop-up is 2.5 times higher compared to applications collected by lead forms .