How can you find out your bounce rate and what can you learn from it? Your emails need to be delivered correctly to your potential customers’ email addresses. Sending emails, whether it’s for a newsletter, a sales offer, or anything else, is an essential part of any marketing campaign. Discover three effective email processes.
Email Marketing: What are Bounces?
Deliverability statistics
When an email campaign is sent, your marketing software reports the number of emails delivered, opened, clicked, etc.
You also know who unsubscribed from your email list and can find out what proportion of emails your prospects or customers blocked, spammed, or never opened.
What are returns?
The data that shows the impact of your campaign includes one greece whatsapp data rate: the number of bounces.
In the postal industry, a bounce is the return of a letter marked NPAI (not at the indicated address).
Delivery was not made and the letter is returned to the sender. A bounce includes the bounce, along with an error notification.
Soft bounces and hard bounces
There are two types of returns:
Soft bounces are related to temporary unavailability. There are several reasons for this, such as an overloaded email server - Exchange , for example -, an excessively large email, a filter that prevents the content from being received, etc.
Hard bounces occur when deliverability is impossible. There are several unacceptable reasons for this, such as an email address that has not been allocated, contains a typo, is out of date, etc.
Are your emails hitting a worrying bounce rate?
It’s normal to experience bounces when sending your marketing campaigns. So, at what point should you start to get alarmed?
Mailjet believes that a reasonable target is to stay below 5%, and that 8% is too high.
MailChimp considers that an incompressible rate of 0.34% is inevitable, and that the maximum should be set at 2.82%.
The risks associated with very high rejection rates
Is it a problem to have a high bounce rate in your campaigns? Yes, because you run the risk of being blacklisted by various messaging services.
As a result of these negative signals regarding the quality of your contact base, you will be labeled as a spammer and your emails will suffer the anti-spam skimming that comes with it, regardless of whether your bounces are soft or hard.
What tips do you need to know about bounces?
Spam is what you want to avoid. That’s why you need to take care of your bounce rate, reducing it from one email to the next. How can you do this?