How to create an effective short video system

[shaownhasan]

Discover marketing strategies and techniques that work
Want a deeper understanding of your marketing campaigns? Check out the Social Media Marketing Podcast! Published weekly since 2012, the Social Media Marketing Podcast helps you navigate the ever-changing marketing jungle with expert interviews from marketing experts.

But don't let the name fool you. This show is about trinidad and tobago b2b leads much more than social media marketing. With over 600 episodes and millions of downloads each year, the show has been a trusted resource for marketers for over a decade.


Why should marketers care about TikTok and short video content?
TikTok seems like the Wild West of social media, full of dance videos and mayhem. As a business owner, you may be initially skeptical about investing time in TikTok and short-form videos. However, in 2023, short-form videos (videos under 60 seconds) are the most effective type of social media content you can create.

Each platform prioritizes short-form video content because short videos last longer than other formats. Viewers now spend more time scrolling through TikTok videos than watching Netflix.

To cope with this situation, platforms such as Facebook, YouTube, and Twitter (X) have launched short video features. This allows marketers to repurpose one short video for multiple platforms without having to create unique content formats for each platform, saving a lot of time and effort.