Based on the results of 2023 and the first half of 2024,

[tanjimajuha20]

The analytical agency Onside conducted a study and found that the volume of the Russian market for solutions based on Internet of Things (IoT) and machine-to-machine (M2M) technologies by 2027, according to an optimistic forecast, could reach 254 billion rubles, according to the baseline forecast - 230 billion rubles. The agency calculated taking into account data transmission services, equipment and software. According to the results of 2023, the IoT market volume grew by 15% compared to last year - to almost 157.7 billion rubles.

Among the market drivers, the finland whatsapp resource authors of the study highlight the need to optimize production and management processes in various industries, especially in industry and agriculture, as well as the shortage of personnel, which stimulates demand for automation tools. The development of LPWAN networks, the construction of private networks (LTE and LoRaWAN) and the need for import substitution after the departure of foreign vendors also contribute to the growth of Russian production of IoT solutions.

MTS took the largest share of the M2M/IoT connections market and publicly announced dedicated LTE network projects among mobile operators.
During the same time, MTS provided 41% of the total volume of connections in the M2M/IoT market among mobile operators. Over the year, the subscriber base growth (SIM) amounted to 21%, and in the first half of the year, according to a representative of the MTS press service, it accelerated to 40%. The company is also the leader in terms of revenue - it accounts for about 40% of revenue.

In the first half of 2024, the market for commercial pLTE projects reached RUB 2.5 billion. By 2034, the market may grow to RUB 123 billion (mainly due to demand for p5g).

On average, about 60% of the IoT connection market is in the b2b segment and about a quarter is in b2c; in certain industries, such as energy, about 94% is in business, said a representative of the MTS press service.

"Customers increasingly prefer not just connectivity and components, but a full-fledged service with end-to-end solutions that include an IoT platform, communications, devices, and scenarios for implementing business processes. Another market driver is the emergence of AIoT from 2021, when IoT becomes the basis for comprehensive solutions at the intersection of Big Data analytics, AI and data from devices - this is no longer just collecting data, but extracting business value from it, which allows you to build patterns for predicting and improving business processes from retail to industry," shared a representative of the MTS press service.

Government initiatives such as the national project "Data Economy" and its roadmap (in particular, it involves the expansion and centralization of urban intelligent video surveillance systems), obligations to install domestic smart meters in new buildings stimulate demand for IoT devices in the public sector and housing construction. In addition, convergent solutions in the field of smart home and security, as well as cross-sales, are becoming market drivers.