The pet market is a promising segment in Brazil and currently represents 0.36% of the country's GDP, according to ABINPET. The love for pets drives the market with products, specialized services and job creation. On social media, pet owners and brands in the segment share content on the subject.
In an analysis conducted by Buzzmonitor using ChatGPT's AI on 500 Instagram posts with the highest engagement, the presence of brands and the volume of publications of each of them were mapped. At the top appears Petz (with six posts), followed by Zoetis Pets Brasil, a channel with tips on animal health well-being (five posts), Special Dog (five posts) and Hill Pets Brasil (five posts).
It is worth noting that the analysis only considers posts that mention pet, pets, pet animal or pet animal and not all those published by brands in the period. From the perspective of engagement, posts that costa rica whatsapp data mention dog (16.3%) stood out, followed by cat (12.1%) and gato (11.1%). For the database, the 500 posts with the highest engagement were considered, from January 1, 2024 to April 6, 2024.
Dogs lead engagement on Instagram
The analysis with artificial intelligence revealed how much the public is interested in each type of content, relating mentions of pets with engagement on Instagram. At the top of the ranking are posts about dogs with 16.3%, followed by cat with 12.1% and gato with 11.1%.
The high engagement rates show that people really enjoy seeing and interacting with posts about pets. According to Iconosquare, a good engagement rate is between 1% and 5% (depending on the number of followers of the profile).
High engagement rate – The average engagement (sum of likes and comments) for shopping-related posts is approximately 28.7%. This high level of engagement suggests that content related to shopping for pet products and services generates significant interest among users on the platform. This may indicate an opportunity for pet brands and retailers to engage with their audiences through content that highlights new products, promotions, and useful information about items for sale.
Hashtags
The affectionate relationship between pet owners and their pets is a recurring theme in the use of Instagram hashtags. At the top of the most used hashtags in posts is #love, and the list also includes #doglovers and #affection. There are no hashtags mentioning cats in the ranking, which may indicate that dog owners are more active on Instagram.