The key is to gain the user's trust and interest

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Eye-catching fonts or typefaces in different sizes. Expressions with a certain hyperbolic sense, that is, that are very exaggerated. Keys to avoid spam words Now that you know a little more about spam words, it's time to delve into how you can avoid them in your email marketing strategy . There are some keys that will allow you to identify those terms that can send you to the spam folder: 1.- Excessive personalization in words Excessive personalization in email One of the advantages of working with email marketing is that you can personalize your messages. But when it comes to avoiding forbidden words, you have to avoid excessive personalization, as this can harm you, to the point of being classified as spam. Building a bond with the user is one thing, but treating them with too much confidence is another, which is not always pleasant for the recipient.


Closeness is essential nowadays, but it should forex email list not seem abusive. Therefore, you should avoid words like “Dear friend”, “For you”, “Congratulations, friend” , among others. 2.- Do not induce direct purchase It is logical that if your email is promotional, you will look for a way to call for the purchase action. However, you can do it in a more persuasive way to avoid falling into the typical Spam Words. You should avoid words like "Buy now", "Click here to buy", "Click the link to buy" . without overwhelming them with the direct purchase message. You can invite them to learn about the products or services you offer; if you do this carefully, you are likely to make a sale. 3.- Generation of a very evident sense of urgency Push with a sense of urgency There are different ways to encourage a user to make a purchase, one of them being a sense of urgency.