An email newsletter will engage prospects while reconnecting you with previous customers. It’s easier to convert a past customer than get a new customer. Some businesses neglect this truth and only focus on acquiring new leads. You can create email segments to provide different messaging based on someone’s stage in the customer journey. Email segmentation allows you to avoid treating past customers like new leads. You can also create email segments based on your offers and prospects’ interests. Manufacturing writers will write content strategically for readers at different stages of the buyers’ journey.
Use Various Content Formats
Social media and search engine platforms can attract austria whatsapp resource new prospects, but they rely on content. Publishing articles, videos, podcast episodes, and other resources expand your potential market share. Some prospects only have enough time to listen to podcasts during their commutes. These people don’t fit reading blog posts and watching videos into their schedules.
Using various formats will expand your reach, but it also puts more work on your shoulders. Manufacturing content writing services can lay the groundwork for your efforts. Their team of manufacturing writers can produce articles for your brand. These articles serve as outlines for videos and podcast episodes. You can have a representative create the videos and podcasts instead, but the articles form the backbone. Some businesses also create videos and turn the audio into podcast episodes.