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Originally launched to help individuals learn PR strategies, PESO has become a passive income engine as well.
The model has been widely adopted by businesses, allowing Genie to monetize her expertise through a variety of channels, including certification programs, online courses, coaching and strategic advisory services, podcasts, books, and speaking engagements.
Rather than continually selling one-time services, these diverse channels generate revenue. Some channels require little engagement once established, while others offer scalable revenue potential through Gini’s personal brand.
She estimates that such passive channels generate 40-50% of the company's revenue. This revenue diversity proved invaluable when client businesses were impacted during the pandemic.