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Responsive design What should we do in such cases? The answer is simple: ensuring that your message is read should be the priority, and adapting your design should follow. Under this premise, we must be wise when choosing the typography for our communications and choose a safe font . Due to the different operating systems and multiple devices, has the same text fonts enabled, so this choice is relevant. TABLE OF CONTENTS What are the most recommended fonts for sending email marketing campaigns? Safe web fonts Web Fonts How do Fallback Fonts work? Google Fonts What if I'm using HTML? How do I ensure that my newsletters or communications are previewed if I use a web font? What are the most recommended fonts for sending email marketing campaigns? Both on the Internet and in emailing, there are web fonts and safe web fonts.


We will explain how they work and when betting email list to use them: Safe web fonts These are the fonts that are located in the local font directory of the users' operating systems, this means that they are fonts previously installed on their devices. They are called safe because there is a higher percentage of "security" fonts that are pre-installed in the local font directory of most operating systems , this includes email and web clients, so it will not generate any display errors in our communication and the user will see it as we want them to see it. According to W3School, the following fonts are the best web safe fonts for HTML and CSS: Arial (sans-serif) Verdana (sans serif) Helvetica (sans serif) Tahoma (sans serif) Trebuchet MS (sans-serif) Times New Roman (serif) Georgia (serif) Garamond (serif) Courier New (monospace) Brush Script MT (cursive) For email (and those you find in MDirector) the recommended sources are: Arial Courier New Georgia Lucida Sans Unicode Tahoma Times New Roman MS Trebuchet Verdana sourcesemailmarketing Especially since it is recommended to use fonts that are easy to read .