Christopher Penn is an authority on analytics, digital marketing,

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Most critically, institutions must evolve their business and pricing jordan b2b leads models to adapt to an AI-driven world. When AI easily replaces hundreds of hours of billing, your agency may be losing revenue without replacement value pricing.

Agencies must demonstrate and charge for the expertise, creativity and strategy they provide clients, not just the necessary execution. By focusing on the high-value skills that only humans can provide, agencies can ensure their future value.

marketing technology, data science, and machine learning. As co-founder and chief data scientist of Trust Insights, he is responsible for creating products and services, creating and maintaining all code and intellectual property, technical and marketing strategy, brand awareness, and research and development. You can find him on LinkedIn and X/Twitter.

Brooke B. Sellas is the host of The Marketing Agency Show, produced by Social Media Examiner. She is the founder and CEO of B Squared Media, an agency that helps people connect, communicate and convert on social media. Her book is called Connecting Conversations. Find her on X/Twitter and LinkedIn.

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