Finding balance in your key performance indicators

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It is usually worth combining three areas to ensure balance. These are:

Usability or UX – ease of use of a website
User engagement – ​​time on site, number of views and number of bounces
Conversion or CRO – percentage or cost of orders
Let's look at this in more detail.

Usability audit.
A usability audit is important because it will relate to cambodia whatsapp number data a wide range of company goals. But how can you track and measure the usability of a website? Luckily, there are some metrics you can consider measuring. These include, but are not limited to:

Task Success Rate : What percentage of users are able to complete tasks in your scenario on the site.
Time to complete task : On average, how long does it take a user to complete basic actions on your site?
Error Rate : How often do users make an error when attempting to complete a task?
System Usability Scale . A long-established survey for measuring users' perceptions of usability.
Task completion indicator : A metric that combines multiple criteria to judge the overall ease of use of a site.
By tracking one or more of these metrics over time, you can begin to assess whether your site improvements are helping the overall user experience (UX).