Endless sources of content generation
Is there an infinite source of content ideas? No. There are many sources. Many more than you use today. In this Knowledge Marketing Workshop we talk about the inexhaustible sources of content generation and how to use them to connect with your audience and/or target audience.
In our ExpertIn Live, presented by Luis Minvielle (CEO and Co-Founder of AMO Growth), oman number we have been able to explore the best strategies to take advantage of LinkedIn. We have already seen how to start publishing ; its benefits as the largest B2B network in the world ; its impact on different industries ; the importance of measuring content ; and even how an executive can take advantage of LinkedIn . The question that triggered the last meeting was: How to innovate on LinkedIn?
The conversation was with Alejandro Ambrad Chalela , co-founder of ChiWe and CEO of Mentes a la Carta. Alejandro offers training focused on innovation, helping more than a thousand professionals.
What does it mean to innovate?
How can we innovate using Linkedin?
Innovation is sometimes confused with products or technology and so on, but the truth is that we can innovate with everything we do in our lives on a personal and professional level. It is not the best who stand out, but those who dare to be different.
How to innovate on Linkedin?
Innovation is a matter of education. It is a series of paradigms and supposed beliefs that will lead us to success and that in the end the only thing they do is transform us into one more. And that does not happen only in Colombia but in all of Latin America. Our education is very conservative, and we are raised with phrases like: it is better to have the devil you know than the devil you don't know, better a bird in the hand than 100 flying, or curiosity killed the cat. Children grow up with this, and they teach us to be afraid of being different.
I say that “it is not the best who stand out, but those who dare to be different” and I ask people: for you, what is the most important word in that phrase? It is: dare. Because we are very creative and we all have many ideas, but we are afraid and we do not dare to put them into practice.