How to create remarketing campaigns in Google Ads

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The process of launching a remarketing campaign on Google Ads consists of three steps:

1. Google Ads Account Setup
This process involves creating a Google Ads account. From there, you can manage your campaigns , select targeting criteria, and customize your ads to achieve your desired goal.

At this stage, it's important to set up your ceo email list Google Ads account correctly to ensure that the campaign creation process is as efficient as possible .

2. Creating one or more remarketing lists
In the next step, you need to create one or more remarketing lists . A remarketing list is a group of users who have visited a specific website. These are grouped based on the interaction they have had or the criteria that have been established.

To create a list, you need the Google Ads remarketing tag , which is installed on your website and placed in your tracking code. Creating lists allows you to personalize your campaign based on the interaction users have had with your website. To create a list, you must:

Log in to your Google Ads account and select 'Shared Library'.
Select 'Audiences' , click 'Create audience' and then select 'Remarketing list'.
Enter the name of the list and set the inclusion criteria (for example, 'Users who visited a specific page' or 'Users who performed a certain action on the website').
Define cookie duration options (e.g. 30 days, 60 days, 90 days, etc.).
Click 'Create' to create the remarketing list.
3. Creating a remarketing campaign
Google Ads remarketing
In the last phase, it is necessary to create the remarketing campaign , projecting the correct segmentation criteria in time and personalizing ads. This depends on the objectives of each company.