Does Your Business Need Search Engine Marketing?

[sadiksojib35]

Depending on the type and settings of the advertising campaign, advertising is paid for impressions, clicks or even target actions on the site. You can set up an advertising campaign for purchase: set a percentage to give to Yandex from the sale. And then Yandex begins to analyze the sites inside, because it is not enough for it to just have a good ad and frequent clicks. It needs purchases.

Yandex and Google try to raise those sites where china telegram database the user is most likely to perform a profitable target action.

On Topic: Top 5 Insights When Monitoring Search Results

The answer is short: not every business needs to invest in search engine marketing. For example, in the education sector, targeted advertising or seeding with bloggers is more effective. It is worth developing the brand and services, launching free lessons. If you have a lonely hotel in Sochi, most likely, search engine marketing is also irrelevant. Because there are hundreds of competitors and niche aggregators that are difficult to compete with at auctions. A similar situation applies to small businesses related to services. Here, platforms such as Avito, Yandex Services and Profi-ru are preferable.

To test this promotion channel, you will have to spend about 30-50 thousand rubles. This is enough to figure out whether the advertising works or not. If the business is large, then it is better to spend at least 100-200 thousand rubles on the test.

Search engine marketing is definitely suitable for digital businesses where you can leave an application online. For example, online stores. At the same time, you must have a stable demand for the service or product.

Whichever path you choose, don't forget about improving your unique selling proposition. It's simple: the better the product or service, the higher the probability of sales growth. Among five online stores that sell identical lamps at the same prices, some can earn 30-40 million rubles a month, while others can earn only five. The winner here is the business that has more convenient filters on the site, well-thought-out product sorting, and the pictures, although for a second, load faster.