The product feed for Google Shopping campaigns can be provided in one of the following formats

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The data from this field will be used in product ads. If you sell products marked 18+, you must check the box next to "My site contains adult products." Hiding such information during subsequent account verification by Google employees may lead to its complete blocking. Next, select the “Product Ads” tool. set up google shopping 2. Link your Merchant Center account to Google Ads To do this, open the menu in the upper right corner and select “Connect with other services”. how to set up google shopping In the window that opens, click on the "+" button.


Here you need to fill in the "Client ID" field, then click on the "Send request to create a connection" button. google merchant setup The accounts will be linked automatically if one email address was specified dominican republic phone number list during registration. If several addresses were used, the link must be confirmed manually in Google Ads. 3. Create a data feed The next step, which is essential for setting up Google Shopping, is creating a product feed. It is a structured file containing detailed information about your products. Basic product information, such as name, description, and price, are specified using special attributes: title, description, and price, respectively.


The product feed for Google Shopping campaigns can be provided in one of the following formats: TXT, XML, ZIP, etc. The choice of the appropriate one depends on the volume of data, technical capabilities, and the advertiser's preferences. The main requirement is the correct structure of the feed and the presence of all the necessary information about the products in accordance with Google's requirements. If your site frequently changes prices or adds new products, setting up Google Shopping ads involves creating an additional online inventory update feed. The distinctive feature of such a feed is that it contains only five key attributes: product identifier; price; availability of goods; discounted price; discount validity period.