Learn early and validate
You can't turn mud into gold. Creative ideas require a lot of inspiration. Input from the consumer, to understand which elements work and which don't. It helps creative agencies to come up with new ideas and optimization. The pitfall is that we don't look at the real potential early enough: does it have a chance to create impact on equity and sales? Does the main idea come through strongly? And does it trigger the right emotions?
By cleverly combining qualitative and quantitative from one method, you gain insight into the potential impact on the brand and feedback on the executional elements of the ideas. Even before you have committed money and people to production.
Everyone has an opinion about your new campaign. It is a fun topic and honduras mobile phone number list all colleagues will feel involved (and co-owner). However, they often do not know the objectives, the discussions, the considerations and the decisions that have been made. The pitfall is that the line between giving feedback and co-decision becomes thin. Too many people involved makes a campaign on average. You are the owner of the brand and you are responsible. In our database I see that creation is responsible for about 75% of the effect of your campaign. Form a multi-disciplinary team of specialists who understand and complement each other.