Sales volume (conversion)

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To achieve a certain goal, it is necessary to formulate it as clearly as possible. Are you interested in:

Traffic

New visitors or something else.
It is these indicators that should be used as a benin company email list starting point when choosing an efficiency assessment. Then it will most clearly correspond to the task at hand, and the invested funds will be directed towards profit.

Building reports in marketing.

Most often, this is what happens:

1. There are no calculations. There is a website in which funds have been invested, but it only serves as a business card, although it could have brought in income for the company.

2. There are irregular numbers presented in Excel tables, which makes it impossible to compare data on a monthly basis, evaluate labor costs and profits.

3. Reporting is carried out constantly, but does not provide an answer to any of the questions: what does the budget depend on, why has it increased, why has the influx of visitors decreased, what strategy is being used.

In order to avoid such a situation, it is necessary to clearly set goals for the marketer, in which to outline all the points that are important to you:

The figures must be available not only at the end of the reporting period, but also at any current point in time.
They must answer the questions: how much was invested, what is the income, what is the dynamics compared to the previous month and for the entire period since the launch of the company.
The numbers should be simple. You don't need to get a special education to understand the essence, all the terms and indicators should be clear in a few minutes of analysis.