With everything available at the click of a button, internet users expect a seamless and speedy experience when loading a website. When a site offers anything less, we tend to lose interest and search for other results. Regularly, we open up a site to read a single page but may not find the content we are looking for, so we click out of that site altogether. This act increases what is referred to as the ‘bounce rate’ of a website. The higher the bounce rate, the worse it is for your page ranking. Tactics to reduce bounce rates are complicated and require data analysis to implement, which is one of the valuable services you get from investing in specialist SEO practitioners.
Technical SEO can improve your bounce rate, making your website more “sticky”. Optimising the infrastructure of your website will improve its functionality, speed, and user experience. This list of ukraine consumer email makes your website easy to navigate for your customers and search engines. When your site is free from technical issues, it contributes to a better search engine ranking. This is because Google rewards sites that its algorithm can load with speed and sites that have clear code.
Make sure your business website is optimised for both content and functionality with the services of a technical SEO services company. The best starting point is to get a professional agency to do an SEO audit. This will identify which areas need improvement and where your website is lacking. SEMrush offers a great tool for an audit.