You’re not required by law to include permission reminders if you’ve obtained initial consent to send emails, but adding them will help you stay compliant, increasing your deliverability and building subscriber trust. 8. Automatically remove bounced email addresses There are two types of bounced emails: soft bounces and hard bounces. Soft bounces are usually temporary and indicate that a mailbox could not be reached at a particular time, e.g. because it is full. Hard bounces, on the other hand, are permanent and indicate that the email address cannot be reached because it does not exist or is invalid.
While soft bounces aren’t always serious, they can still belgium telegram data be a sign of a larger problem. To be a trusted sender, you don’t want to have high bounce rates, whether soft or hard, because this shows ISPs that your email list management practices aren’t adequate. And what might ISPs do if they see you doing this? They might delay your email delivery, temporarily block it, or permanently block you until you adjust your practices. If you are using email marketing software, in most cases you do not need to worry about managing bounces.
Tools like GetResponse automatically manage bounces and eliminate contacts that cause a hard bounce after two attempts and those that cause a soft bounce after four attempts (in some specific situations, such as a full inbox, after 30 days). In addition to automatically handling bounces for you, GetResponse also offers real-time analytics that you can use to monitor the performance of your email marketing campaigns. One report in particular shows you in-depth data on bounce rates and breaks them down by the type of bounce your emails received.