The website traffic has dropped. What to do?

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Advice for small businesses in the regions
The problem of small regional stores is the need to compete with large federal chains. Large players have much more opportunities, and therefore everything is usually fine with design, usability, and optimization.

One of the few competitive advantages andorra company email list for small businesses here may be more attentive service and expertise in a narrow group of goods. It is necessary to find a small niche and advance in it.



Sometimes the secret to successful sales is your expertise

How to compete with market giants:

Promotion through expertise . Focusing on a narrow group of products helps you become an expert. Create an image of a company that specializes in working with a single problem.
Promote in local markets . Collect local traffic from maps. Offline, stores and offices always try to open closer to potential customers. The situation is somewhat similar on the Internet. Local companies have advantages in high-frequency queries on Yandex.Maps, since they have a physical presence in the region. Sites with such representations rise higher. Therefore, be sure to mark the location of the office, working hours and directions on the map.
Promote where your customers already are . Don't focus only on the website. Offer your products to potential customers on their usual sites. This is similar to placing a point of sale in a popular shopping center. There is no need to build your own store if there are convenient shopping areas with a large flow of visitors.
Conclusion
In conclusion, let us repeat: websites are chosen by users, not by search engines. Think less about algorithms, more about people's problems.

Remember, it is not “search traffic” that comes to the site, but real people with a real problem, so the main principle of SEO in 2019 and in the next 20 years will be this: