A living example is the case of the Komus

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The number of sales channels has increased. Offline sales have been supplemented by sales via a mobile application, marketplaces or a b2b platform . Requirements vary, manual processing of product feeds and media content takes a lot of time and effort, leads to errors. company. It is necessary to transfer routine procedures for processing content for different requirements and scenarios to a specialized system.

As the company has grown, data has migrated taiwan company email list between business systems and is now fragmented, with no single “point of truth.” Product data is divided between ERP, accounting system, CRM, website. Some things are synchronized, some are not. Some information is no longer relevant, but is displayed on request. There is a need to consolidate data into a single repository for all product information to avoid duplication and ensure access to up-to-date information.

Sales have started in a new market, the website has become multilingual. Products require local names, descriptions, instructions, certificates, agreements, QR codes, images, currency support, etc. All of this needs to be stored somewhere systematically. It is necessary to automate the processes of localization of product data, taking into account the legal, linguistic and cultural characteristics of the new market. Suppliers provide different sets of data on typical or similar products.