This was a good option for an online store with a wide range of products

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We set ourselves the goal of globally changing the structure of the advertising account according to the principle from larger to smaller, which subsequently made it possible to scale the result. Our specialists correctly reconfigured search companies and did everything possible to increase the visibility of ads in search results. In particular, they added extensions: structured description, name and company logo. These elements help make ads more noticeable and clickable. Launch of Trade Advertising Campaigns and Performance Max To attract new customers to the site and increase the profitability of contextual advertising, we decided to launch shopping campaigns in Google.


Our specialists checked the quality of the data feed preparation in the GMC account and configured the campaigns in the advertising account. Another direction for development we chose was the launch of Performance Max campaigns. This dominican republic phone number list gave our client the opportunity to be represented on all available Google advertising platforms. We understood that it took time for Google algorithms to collect information about the specifics of promotion in the furniture components niche. Therefore, our specialists combined automatic and manual settings, making minor adjustments at the first stages of the campaigns.


Expert commentary One of the main tasks that we completed while working on the project to promote a website selling furniture components was monitoring the work of the advertising campaign and preparing reports. Without this, it was difficult to assess the accuracy of our strategy and the rationality of budget spending. We analyzed the number of clicks, impressions, conversions, and calculated advertising profitability. An important area was analyzing the work of individual campaigns. If we saw that there was low demand for products in a region for some reason or people did not respond to a particular creative, we made changes to the settings and tried to achieve higher profitability.