Cultivate lasting customer relationships

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They also mapped out the complete customer journey through albania email list the “Marketing Hourglass” process John developed. The process reveals gaps in acquiring and retaining profitable customers that others have not highlighted, such as referrals and loyalty.

Next, John and his team developed an editorial strategy to drive growth rather than churning out content. They prioritize initiatives that should be taken over the next 60-120 days to have the greatest impact. John covers all the strategic areas needed for their business, making him a trusted advisor rather than just a supplier selling goods and services.

For John, a key factor in retaining clients is over-communication. This means clearly explaining realistic plans, strategies and results ahead of time, reporting on progress, and setting next steps. With consistent touchpoints, the value you provide becomes crystal clear.

John conducts quarterly planning sessions with clients focused on refining strategy. Using strategy as a cornerstone, John addresses clients' inevitable business changes and refocuses marketing to drive new campaigns and projects. Together they identified 2-3 key areas to focus on over the next three months.

John's process has been enhanced over time so each new marketing channel has the support structure in place to convert customer interest into sales. This sequence avoids the typical “we need to start advertising now, but we have nowhere to send people” problem and shows the client a linear progression of strategy.