As we can see from the examples above, applying empathy to email marketing offers very positive results , so it would be beneficial to use it more often. Likewise, this approach is not necessarily subscribed to specific dates such as Mother's Day, and can be used in other areas such as natural disasters, or other types of crises.
Last year, during the pandemic, was a time of uncertainty for many, and many companies sought to change their communications, showing greater interest in both their employees and their customers, and how they were coping with the global situation. We can see this in the following email, sent by Asana , in which the brand expresses its concern for egypt business email database the health of its contacts, and offers advice on how to work remotely efficiently.
With all this said, let's look at the most notable aspects of how to apply this particular approach to email marketing campaigns:
Customer
The customer is the most important aspect of most marketing campaigns, however, the importance from an empathetic point of view is different. Here we must not only take into account what the customer wants or what interests him, but also how he feels. It is important to make consumers feel taken into account, as was the case with the Mother's Day campaigns we discussed.