Again, the question “what good does this strategy bring to my company?” can be answered with ease.
See 3 benefits of retargeting that show why you should use it as soon as possible in your company:
Increased sales
The principle of retargeting is simple: approach people who have already demonstrated a real intention to purchase, and convince them not to put off the decision for later.
With well-crafted ads , it is possible to increase sales el salvador phone number resource by capturing a good portion of these people, who are waiting to be convinced.
Stronger brand awareness
The more contact a person has with your brand, the stronger the impression it will leave on their mind. Considering the maxim that “out of sight, out of mind”, don’t let visual memory be lost in oblivion.
Additionally, retargeting has that “this brand is everywhere” vibe that can impact how customers view your company . Working with retargeting is a great way to increase your business’s Brand Awareness in a short amount of time.
Reduction of acquisition cost
By targeting only those who are already thinking about making a purchase, it is natural that retargeting ends up representing a decrease in your acquisition cost per customer .
Taking the sales funnel into account , for example, you have the opportunity to insert someone directly at the bottom and close the sale without delay.
Discover 7 efficient types of retargeting
We can divide retargeting into two main groups: on-site and off-site events (known as “On and Off-site” events). What is the difference between each?
When targeting people who have interacted with your website, retargeting plays a role similar to remarketing, re-engaging your audience. It can also be used to upsell , that is, sell more expensive products or larger plans for a service.
On the other hand, when approaching people who have interacted with the brand on other channels, retargeting becomes more of a prospecting tool.
Discover the 7 types of retargeting that involve these two groups: