By Laura Mengíbar
Head of Content at Marketing Paradise
Vender. That is the goal of any eCommerce , including yours. And the more channels you use for it, the better. Are you thinking about Instagram? Perfect, because it is a channel that works phenomenally to increase sales . If you want to know how and why, keep reading and I will explain it to you from A to Z (from Instagram, to be more precise).
Why Instagram can help you increase your eCommerce sales
A whopping 70% of users of this social network have colombia business email database searched for a brand of interest (62% follow one) on Instagram, according to a study by Iconosquare. And taking into account that a very significant percentage of online store customers (78% no less, according to a study by Forbes) make their purchasing decision based on the brands' social networks... Well, you have to work on your Instagram feed no matter what.
But beyond publishing regularly, having a consistent style in your images and (if you can) achieving a certain design and professional look in the set of images in your feed , there are other actions you can carry out from your Instagram account to improve your eCommerce sales. Do you want to know them? Well, let's get down to business.