Once you have a well-designed flow, part of your marketing automation strategy is complete. The next step is to pay attention to the tips that help you optimize your emails and contribute to customer engagement .
Here, the small precautions that can be applied in both flows and increase the quality of the shipments are:
separate the base of engaged and undetermined leads from disengaged leads ;
carry out exclusive communication for recurring customers, separate from communication for new customers;
organize the sending, creating a schedule dominican republic phone number resource with times, days and type of content to be sent;
concentrate 60% of your effort on the copy and segmentation you will work on. The success of your email depends on the content and the quality of the bases;
use custom variables and tools that help with email personalization;
use “active flow” and “completed flow” tags indicating the lead status , to prevent them from receiving promotional emails and newsletters together;
perform tests and analyze the results regularly. This can reduce errors and bring optimizations to the flows.
And what are the results?
After structuring your Black Friday campaign and setting up a strategic flow , it is natural for the numbers to start growing and the results to gradually appear. Therefore, after using automation to increase e-commerce sales, count on metrics to visualize this data.
First, you will notice that using the market as a reference means that some indicators can help you determine whether your strategy is being used well or needs to be optimized. In other words, the closer the indicators are to your niche, the safer your action plan will be:
open rates above 10% are considered good;
delivery rates above 95% are ideal considering a healthy baseline;
channel's share of 5% of the ROI achieved by the brand during the campaign period.
Learn a little more about ROI with the following video!