Let's start with the basics. Take care of each of the images you offer your users (as we've already discussed), but at the same time, take care of their descriptions . Use the content to go a step further and tell something about your product that your users didn't know about or a new feature.
Also keep in mind that you can use the different formats Instagram offers ( feed, stories , carousels, reels , live or IGTV videos) to present your products in different circumstances. For example, you can use an IGTV video or a live (so you can take questions) to show your product and show it in action; while on the other hand, you can use an image in the feed to provoke an aspirational feeling related to your product (for example, if you sell a t-shirt for young people, show a person wearing the t-shirt at a festival).
Use hashtags
Basic. Although if you still don't know which one to use, remember that you can always take a look at your competition . You can also combine some general ones with others related to your own brand. This way, cayman islands business email database users who are interested in your type of product or your company will be able to reach you.
But be careful not to use too many . In fact, between 5 and 10 is usually the limit, as a mini description followed by a giant paragraph made up of only hashtags looks a bit strange… for any brand.
Showcase your products
Don't be afraid to show your products on Instagram. Your followers follow you precisely because they are interested in your products, your philosophy and your values. Show them without any complexes, but in the right contexts . You can talk about them and their characteristics in your live streams (so people can ask you their questions on the fly), show them in an aspirational photo in a post on your feed and make a funny reference to them through a reel . As long as you respect each format, provide value and combine these types of posts with others with information of interest to your target, your brand will be well received.