Ease of use is definitely one of Brevo’s key strengths

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If you’re looking for a little guidance on which one is the best fit for your business or project, we’ve got you covered with this detailed, feature-by-feature comparison. Let’s dive in… Brevo vs ActiveCampaign: Key Takeaways Free plan vs. paid only: Brevo (formerly Sendinblue) offers a generous free plan with emails/day, while ActiveCampaign provides a -day free trial but no ongoing free plan. Ease of use: Brevo’s dashboard and editor are simple and intuitive, making it easy for beginners. ActiveCampaign offers more advanced features but with a steeper learning curve. Automation and CRM: Both platforms offer strong automation and deal management features, but ActiveCampaign excels with more sophisticated options like conditional content, lead scoring, and deep ecommerce integrations (although many of these features come at an extra cost).

Templates and design: ActiveCampaign offers malaysia telemarketing list over customizable, purpose-driven templates, while Brevo provides around responsive designs, included in all plans. Extra features: Brevo stands out with its live chat, transactional email, and SMS marketing features, all available as add-ons. ActiveCampaign also offers SMS and transactional emails, but they come at a higher cost. best esp comparison template Round : Ease of Use Let’s start off by taking a look at how easy each platform is to navigate and use. Upon logging in, you’ll be taken to the dashboard, which has everything clearly laid out – no need to decipher complex terminology to figure out what’s what, or go digging for hidden features! brevo dashboard I also love how easy it is to style your templates to reflect your brand.

Brevo’s brand setup feature can automatically fetch your brand’s colors and logo based on your website, without you having to manually add them. The email editor is also a breeze to use. It uses a drag-and-drop system to let you insert different content blocks – text, images, buttons, and so on – wherever you want. Editing text is as simple as using a document editor like Google Docs: you simply click and type. There’s even a built-in AI assistant if you need some help rewording your copy. brevo email editor Brevo also offers the option to revert to previous versions of the email in case you make a mistake, which is super useful – not all the email editors we’ve tested offer this.