This form of co-creation is comparable to classic market research. For example, the consumer fills out a questionnaire about the product Grolsch Stender and receives a sample as a reward. Filling out a questionnaire in exchange for a product sample still works, but fortunately it can be more fun and effective. KPN proves this, for example, with the campaign springmeemet4g.nl .
Following the KPN commercial in which a parachutist used the 4G network, the question was russia mobile phone number list whether this was actually possible. KPN therefore invited fifteen bloggers to put it to the test: does 4G also work during a parachute jump?
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What makes this form of co-creation successful? The participants in this campaign are so-called heavy users of the internet. But also important influencers, because they blogged for well-known blog sites and had a large network. After the test, they spread the buzz , which made the viral effect of the campaign enormous. The test therefore had a double meaning for KPN. On the one hand, the experience of the 4G network and its online distribution, on the other hand, fulfilling the promise from the advertisement. The principle applies here: if you are not strong (yet), you have to be smar.