These are indicators that are

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Planning, organizing, motivating, monitoring and coordinating the work of employees and contractors responsible for the marketing block in the project is the direct responsibility of the head of the marketing department. The implementation of these tasks is impossible without a clear understanding of how to build a system for assessing the quality of work of employees responsible for individual areas of promotion.

In this article, we will touch upon the mongolia company email list organization of the work of a social media promotion specialist, identifying key performance indicators for employees in this area.

The composition of specific KPIs for subordinates is determined by the head of the department or the marketing director, based on the list of tasks assigned to employees. Despite the fact that each case is individual, there is a generally accepted set of KPIs for an SMM specialist.

KPI (abbreviation of the English words “Key Performance Indicators”). expressed in numbers and reflect the effectiveness and quality of work of a separate area or employee.

The following requirements apply to KPIs (key performance indicators), regardless of the area of ​​application:
concreteness (clear, unambiguous wording, understandable to both the manager and the employee),
measurability (these are always numerical indicators),
attainability (correspondence to reality and possibility of implementation),
relevance (compliance with the company's goals and the functional responsibilities of the employee or contractor),
time-limited (measurement of indicators is carried out within a specific time period).
Based on these criteria, we will formulate KPI for an SMM specialist, whose tasks include developing and implementing a strategy for promoting business in social networks, developing and promoting accounts and groups on VKontakte, Telegram, Zen and other social media available for use, organizing the preparation of content for filling and developing official business representatives in social media, building a brand reputation, collecting and analyzing statistics and preparing proposals for management or the customer to improve the efficiency of using this marketing tool.