Best practices
Brands such as L'Oreal , TUI , Nestlé and Heineken also certainly have relevant information for business professionals. Think of information about (product) innovations, sustainability, sponsoring and partnerships. In addition, act from the motto 'Think Global, Act Local'. If you want to do business with Dutch professionals, it is wise to also address them directly. Good (Dutch) content also ensures better online findability and can inspire the target group to follow companies on LinkedIn and investigate the products.
national budgetThe Dutch banks are a positive exception in the Monitor and do very well on LinkedIn, especially ABN AMRO. The bank is active, relevant, regularly polls the opinion of users and shares the final results of panel sessions and polls on LinkedIn. In addition to actively using the career tab, ABN AMRO has also paid a lot of attention to setting up and optimising the product tab and then mobilised its supporters to leave recommendations on LinkedIn.
Another good example is Renault Nederland . This car manufacturer has clearly chosen a (local) positioning in the field of electric driving and has collected almost 10,000 followers on the LinkedIn company page within 2 years. PostNL also actively uses the business network and uses both the HR and marketing possibilities on the LinkedIn company page.
The first edition of the LinkedIn Monitor shows that there are still many opportunities portugal mobile phone number list for companies on LinkedIn. Many brands are already active as advertisers on LinkedIn, while the company page is not yet fully and optimally set up and the company is hardly active with company updates on the business network. Setting up a good company page should be top priority number one for these brands.
Recent research by LinkedIn shows that social media is increasingly being used to help make investment decisions. About 50 percent of LinkedIn users expect to be able to find information on social media about (new) products and services. LinkedIn of course remains one of the best social networks to bring your business products and services to the attention of the right target group(s).
But it can also work very well for companies that are active in the consumer market. It is an excellent platform to find distributors, agencies and strategic partners for your company. Activate the product tab and start mobilizing satisfied customers and business relations.
LinkedIn marketing is still in its infancy in the Netherlands. There are many opportunities for companies on LinkedIn, but many companies are still discovering the possibilities of the business network. We are already looking forward to the next edition of this monitor. The big question remains whether companies will actually start marketing on LinkedIn in 2014.
Photo intro courtesy of Fotolia