Analysis of competitors' websites:

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why is it necessary and how to do it correctly
Publication date: 08/15/2023Share:
In the ever-evolving digital world, online businesses face stiff competition. One way to stay ahead of your competitors is to conduct a thorough analysis of their websites. A comprehensive audit can provide valuable insight into what works and what doesn’t in the malaysia company email list field, as well as help identify opportunities to improve your own website. A well-optimized website, in turn, will help generate targeted traffic and improve your company’s online visibility, which will ultimately lead to increased revenue.

Why you need to analyze competitors' websites
Identifying strengths and weaknesses: By understanding the strengths of your competitors, you can identify what works well and replicate it on your own site. Likewise, by identifying weaknesses, you can differentiate yourself by offering a better user experience or product/service.
Improving the user experience: By analyzing how competitors structure their sites, what content they offer, and how they interact with their customers, you can learn what works best and improve your site based on that. Working on your site based on the results of your analysis can increase satisfaction with the site and help retain customers.
Identifying opportunities for improvement: By identifying gaps in competitors’ offerings, you can differentiate yourself by offering a unique product or service. By identifying areas where other companies are falling short, you can offer a better solution that more effectively meets customer needs.
Keep up with industry trends: By analyzing how competitors are adapting to changes in the market, you can stay ahead and make changes to your site.
Improved Search Engine Rankings: SEO website analysis can help you identify keywords and phrases that your competitors are targeting. Using this information, you can optimize your site and improve your search engine rankings.
Analysis of competitors' websites: why is it necessary and how to do it correctly

How to Conduct Competitor Website Analysis
First of all, you need to identify your competitors. These can be companies that offer products or services similar to yours or target the same audience. You can use search engines or business directories to find potential competitors. Then you can check all or some of the points below.

Structure analysis . It is necessary to study the types of pages, nesting of the catalog, the presence of main pages with contact information, general information about the company, delivery conditions, payment methods, etc. Clear site logic will allow you to meet user expectations, simplify site navigation, and increase the time visitors spend on the site.
Website usability. The analysis will help identify areas where competitors excel in terms of website usability. This could include ease of navigation, page load time, mobile responsiveness, and other aspects that are important to users.
Content : By analyzing your competitors' websites, you can determine the type of content they publish, the topics they cover, and the keywords that other companies are targeting.
Search engine optimization (SEO) is critical to driving traffic to your site. Analysis can help you identify keywords and phrases that are being targeted, backlinks, and on-page optimization techniques being used.
Social media is an important tool for engaging with customers and increasing brand awareness. Analyze your competitors' pages to understand how they use these platforms and identify areas where you can improve your own social media strategy.
Analysis of competitors' websites: why is it necessary and how to do it correctly

After the analysis, the collected information can be used to develop your own website. Thus, based on the results of the analysis, you can:

Expand the semantic core of the site , improve internal optimization and create new backlinks;
Create different types of content on new topics, optimize existing content.
Improve the design and functionality of the site , simplify navigation through the catalog, pay attention to the mobile version of the site, etc.
Competitive analysis should be conducted regularly to update information and stay on top of the latest changes in your industry. By identifying your competitors' strengths and weaknesses, improving user experience, identifying opportunities for improvement, and following industry trends, you can stand out from other companies and attract more customers. As part of website promotion, Artena specialists will analyze competitors' resources, prepare recommendations for necessary website improvements, and help implement them on the website.