Most of the inside sales introduced in Japan are SDR type. However, BDR is gaining more importance recently.
While small and medium-sized enterprises make up the majority of Japanese companies at 99.7%, large companies account for 31.2% of the added value of companies. Although the number is overwhelmingly small, doing business with large companies, which generate more than 30% of the added value, is essential for the stable management of your own company.
In addition, SaaS-type businesses, which have a high affinity with inside sales, are armenia phone number resource expected to continue expanding in the future, making them a target that you will want to actively approach.
Currently, even if a company does not have a strong relationship with these companies, they tend to actively approach BDRs. This leads to the growth and branding of the company, which is why BDRs are important.
Reference: 2021 Edition of the "Small and Medium Enterprises White Paper" Chapter 2: The Actual Situation of Small and Medium Enterprises and Small Businesses
Marketing automation (MA) enables effective inside sales
MA tools are necessary to efficiently conduct inside sales, including with SDRs and BDRs.