We started by analyzing the project's features. We discovered that the site lacked product listings due to limitations of the JTL Shop platform the client was using. The site only had product modifiers, without categories, subcategories, or filters, which made it difficult to optimize pages for target queries.
JTL Shop is a German-made online store management system (CMS) designed to create and manage online marketplaces.
To solve this problem, the Inweb team offered the client an unconventional solution. We developed pages to which we manually added 10-20 products, using a URL modifier to create different variants of product pages. We usa business email list also added texts, redirects, and filter blocks to the category pages, the pages of which were organized in the same way. This allowed us to optimize the pages for relevant queries, which contributed to improving positions in search engines.
The next step was a technical audit of the site, after which we developed several technical tasks to improve the site's performance. In addition, the Inweb team set up analytics to accurately track site performance and user behavior.
Next, we conducted a comprehensive semantic collection, which allowed us to accurately identify keywords for further site optimization. After that, we created and optimized content for new categories and product pages. We also wrote meta tags for all newly created pages to improve their indexing in search engines.
To increase the site's authority, we actively purchased outreach links, which contributed to its increasing rankings in search results. This also helped strengthen the external link profile and attract more organic traffic.