According to the TikTok team, users will be able to access this feature in three different ways throughout the browsing experience within the platform. First, from the settings of the video they want to promote, where the option will appear with a fire icon. Second, they can access it through Creator Tools , via Settings > Creator Tools > Promote . Finally, they can use it by following Settings > Save & Settings > Business suite > Promote, as you can see in the video above.
How Promote works
TikTok integrates with Vimeo and Canva to make ad creation easier for small businesses
On the other hand, in order to use this function, users only need to follow two simple steps, which will speed up the management of campaigns with this tool.
Of course, to start this process you need to select the video you want to promote. So, the most logical thing would be to use the video that has had the greatest acceptance, since it will be able to reach a larger audience on the discovery page. However, it should be noted that not all content will be available to be promoted through Promote, since, as announced, the tool will be available only for public videos that do not have copyrighted music.
2. Choose the type of promotion
This new integration offers three different objectives for saudi arabia business email database content promotion, which will offer different results and metrics. One of the objectives will be to generate more views on the videos , and its main objective will be to capture more views on the videos and the user's profile. The second objective will be to generate more visits to the website , here the URL of the website as well as some photos will be requested. And finally, it will also be focused on attracting more followers for the accounts, which will help promote the growth of the business and its expansion within the digital community.
Likewise, at this stage the budget for the promotional campaign, its duration and the audience are also determined. The latter can be incorporated manually or let the application automatically deploy the campaign to users who may be interested in it.
Once the two previous steps are completed, all that remains is to wait to see the results of the new campaign based on organic content. It will then be possible to see if these campaigns truly offer a higher level of interaction and success than traditional ones.