Explaining the difference between O2O and omnichannel and examples
With the spread of smartphones and tablets and changes in lifestyles due to the COVID-19 pandemic, our lives have become increasingly integrated online and offline in recent years.
Many people are experiencing the convenience of vietnam email address being able to use points earned through online shopping in physical stores, or pick up items ordered on their smartphones at a physical store.
This is what is known as the "OMO strategy" and is now a marketing technique used by many companies and stores.
Combining online and offline brings many benefits to both businesses and users.
In this article, we will take a closer look at the OMO strategy, explaining why it is attracting so much attention, how it differs from "omni-channel" and "O2O," and its benefits.
We will also introduce some key points to consider when implementing an OMO strategy, so please take a look.
table of contents
What is OMO?
Background of the growing interest in OMO
The difference between OMO and omnichannel
The difference between OMO and O2O
Benefits of OMO
Benefit 1: Prevent loss of sales opportunities
Benefit 2: Providing a high-quality customer experience
Benefit 3: It is easy to increase LTV (lifetime value)
Disadvantages of OMO
A long-term perspective is needed
Development and maintenance costs are high
There is a bad business model
Seven examples of OMO initiatives
Signage
Chatbots
Mobile Order
Mobile Payments
Home delivery
Store Pickup
Points and coupons
Key Points of OMO
Point 1: Make use of customer data
Point 2: Consider a strategy for each touch point
Point 3: Customer data will be centralized and accumulated
Customer experience design procedure using OMO
Step 1: Organize your contact points with customers
Step 2: Identify current issues
Step 3: Consider the customer experience flow
Step 4: Design the details
Case studies of OMO measures
Heian Insurance "Good Doctor"
FABRIC TOKYO Co., Ltd. "FABRIC TOKYO"
Shopkick, US
Intermestic Inc. "Zoff"
Sogo & Seibu Co., Ltd. "CHOOSEBASE SHIBUYA"
Fast Retailing Co., Ltd. "UNIQLO ORDER & PICK"
summary
What is OMO?
" OMO (Online Merges with Offline) " is a marketing strategy that combines online and offline .
The aim is to link together online and offline without distinguishing between them and provide a service that is highly convenient for both companies and users.
An easy-to-understand example of an OMO strategy is " mobile ordering, " a system that allows customers to order products online and complete payment before visiting a store, and then pick up the products immediately when they arrive at the store .