facebook marketing in 60 minutes by Marcel van der Heijden.003
Coherence with marketing mix
Many marketing gurus emphasize that it is not wise to base your marketing on just one medium. Because if something goes wrong with that medium, you will probably get into serious trouble. That is why Facebook marketing should always be seen in conjunction with the marketing mix.
Lack of coherence prevents desired results from being achieved
Marcel van der Heijden rightly writes that the Facebook strategy must flow from the online strategy, that the online strategy must flow from the marketing strategy, and that the marketing strategy must be derived from the business strategy. Since he does not elaborate on this in the book, I foresee that sub-optimizations can easily arise. By this I mean that an entrepreneur may well execute the Facebook marketing well, but that the coherence with other initiatives is lacking, which means that the desired results are not achieved.
Edgerank
Particularly informative in 'Facebook in 60 minutes', I find the section on the so-called Edgerank. Insight into the way in which Facebook compiles this figure is important to get the most return from your efforts in the field of Facebook bangladesh mobile phone number list marketing. Facebook's Edgerank algorithm determines which messages are most relevant to users and where they end up in their news feed.
Wishes
Facebook is a volatile medium. People generally look at it superficially and don’t usually come there to buy things. Email marketing is more effective in generating sales, I understand. That’s why I find it a shame that the book doesn’t pay attention to generating leads for email marketing based on a marketing funnel or marketing hourglass. If you can use Facebook to generate leads, it can be a powerful part of a customer magnet.
Influence on Google search results
I also miss the aspect that you can use Facebook pages and posts to ensure that you score well in organic search results on Google. Furthermore, I would have liked to see some examples of successful campaigns and a bibliography.
Facebook marketing in 60 minutes
Let's get started!
All in all, the booklet Facebook Marketing in 60 Minutes has aroused my interest in Facebook. Although I will first experiment again before I give the previously requested advice, I know how I can get started in concrete terms.