Deep dive into learning about the consumers’ pain points. The end goal of every Digital Persona is to throw light on the user’s most pressing issues and pain points.
Remember to research user behavior. Digital Personas help marketers understand their customer’s goals. It also tells them how they end up at the brand’s doorstep. All this data becomes vital when consumer mobile number database trying to build a lifelike Digital Persona.
Resist the urge to use cliched personas. Instead, base your persona on insightful user data. You can collate this info from in-person Interviews and exit Surveys.
If you measure them in dollars and cents, customers do not have equal value. So, consider gauging each Digital Persona’s lifetime economic value. Also, creating Digital Personas is not a set-and-forget task. Moreover, audience behavior changes over time. Thus, personas should be dynamic – and you’ll even need to retire them.