Lower acquisition cost
Higher CTR
Higher conversion rate
Most of the time, positioning yourself on Google with generic words (Short Keywords) is very difficult and may therefore not be worth it economically speaking.
For example, for a company that sells household appliances, appearing before Amazon, Mediaworld, Euronics, etc. for the term “washing machines” will be practically impossible.
Long tail keywords, being less competitive, will be easier to arabinfo24 whatsapp position even if you are not a top player in your target market.
Lower acquisition cost
Being less competitive , the effort to gain visibility on Google is lower both in terms of time for organic positioning and in terms of CPC for paid ads.
If during the keyword research process you can identify Long Tail Keywords that your users are using, the ROI of this activity will surely be high.
Higher CTR
The click through rate is the percentage of users who, seeing your result, decide to click on it.
If your content responds to a specific search intent, the number of users who will continue to your site will be greater.
Higher conversion rate
Finally, since they are used by visitors when they are closest to purchasing, Long Tail Keywords are those with a higher conversion rate .