Social media is constantly changing, practically every week (Facebook and Instagram are exemplary in this regard). Therefore, you can't just take a course and stop, thinking you've learned everything. Digital marketing requires continuous training . Constantly monitor free resources online : tutorials and articles that explain social networks, their features and their potential… the web is full of them and they are often free. An example? The Google blog Think with Google and the podcasts Everyone Hates Marketers by Louis Grenier and Marketing School by Neil Patel and Eric Siu .
Social media is not a corporate function bosnia and herzegovina number data or a person in a company: rather, it is a widespread culture serving different objectives (sales, customer care, marketing, etc.). Therefore, social and web training is a basis from which to start to specialize as much as possible . Finally, social media is a tool to pursue broader goals: it is not enough to publish or schedule posts , you need to master the marketing levers at the service of business goals to understand what to do, how to do it and with what cost-benefit ratio.
In short, it is necessary to know how to observe "the bigger picture" and for this reason work experience and training that is as marketing-oriented as possible are essential. The Importance of Updating in the Marketing World As mentioned several times, those who work in the social world cannot neglect updating. It is a constantly changing sector that is based on curiosity and passion. It is not enough to just follow the changes in technology (to learn about the new TikTok feature or how to use the sticker in Instagram stories), but you need to know every trend well (in the industry and in the public).