Sublime Skinz , the leader in non-intrusive, high-impact digital advertising, announces its collaboration with Integral Ad Science (IAS) – a global company for verification, optimization and analysis of digital advertising actions, with the aim of improving the measurement of its Skinz formats and thus satisfy the growing demand from the industry to obtain improvements in brand exposure and viewability metrics.
The collaboration also shows that Sublime Skinz desktop creatives achieve an average viewability rate of 93.3% (using the MRC viewability standard), outperforming alternative display formats. According to Integral Ad Science’s latest industry benchmark, display advertising formats in the UK achieve an average viewability rate of 48%, with the exception of a few formats that achieve slightly higher average rates, such as Billboard (61.8%) and Skyscraper (58.6%).
In addition, Sublime Skinz recorded performance improvements . This is thanks to formats with a longer viewability time: 67.1% of Sublime Skinz digital ads on desktop were viewable for 15 seconds or more. These results are considerably higher than those achieved by other digital advertising formats, such as Leaderboard (12.9%), Billboard (16.4%) and Skyscraper (22.8%) which in turn recorded a drop in their viewability rates.
This collaboration comes at a time of strong growth for Sublime Skinz reflected by the launch of new formats and the execution of agreements with new publishers that allow the company to highlight the high level of viewability sri lanka phone number achieved by its wide range of advertising products.
Andrew Buckman , Managing Director EMEA at Sublime Skinz, commented: “We can now provide clear, powerful viewability metrics to our publisher and advertiser partners, whilst optimising the performance of our ad formats. It has traditionally been difficult to measure non-standard ad formats to ensure they are highly viewable, yet still enjoy high engagement and brand attribution rates. By working with Integral Ad Science, we can demonstrate that our range of ad formats deliver high viewability rates, whilst also ensuring that our partners’ campaign performance is being measured correctly.”
Nick Morley , Managing Director, EMEA at Integral Ad Science, said: “Our partnership with Sublime Skinz helps give the industry the push to deliver transparent viewability metrics and therefore reduce data discrepancies in reporting. At Integral Ad Science, we work to ensure that every impression has a chance of being effective and to facilitate the delivery of actionable, reliable insights. This enables publishers to maximise their advertising revenue and advertisers to optimise the performance of their advertising campaigns.”